Why did I decide to start XNation brand?

My passion for marketing started in the early years of my university life. In 2013, I stepped into the startup incubation center in our campus and from that time I was drawn into the entrepreneurial world. In my head, I said, this is where I feel I belong to and there is something in me that wants to be here. I still remember the first day I stepped in from that door and met with the startup coordinator at the time. 

Soon enough, I started to meet with other entrepreneurs and work with them on their projects, and I was learning about entrepreneurship, technology and design. In the beginning, I was learning about the product and software, however, in time, with my observations on other people, I realized that there was a missing piece that could help all these people. And, this was helping them introduce their new products into the market and get them known. With this, my early version of the marketing journey has started. 

The year was 2013, so everything was almost digital now and I quickly switched my perspective from traditional marketing to digital. I could see how digital marketing would grow in years to come. This made me even more excited! I started learning about the concepts of digital marketing starting with seo, social media management, email marketing, pay per clicks, analytics tools and I was also increasing my knowledge on branding, market research, analysis, and many others.

While for some people, these concepts didn’t mean as much as they meant to me, I always believed in the idea of marketing and I was able to see with my own eyes how great people who are developing amazing products and softwares, having a hard time getting their products into the market. And, this made me even more willing to do something about learning and excelling in digital marketing.

Okay, enough background story. Fast forward to today, I am still a strong believer of digital marketing and I know how much it can make a difference in an individual, company, or an institution’s efforts and results. That’s why I wanted to bring my learning and experience in international education and digital marketing together. Starting with the schools in Canada, I have a mission to help high schools, colleges and universities to bring their names, offerings, and opportunities to the fingertips of the people all over the world. 

This is my way to support education, and more importantly international education which I believe can change someone’s life for the better and forever. With this passion and mission, me and XNation will be on the way to help the education industry with the right digital marketing practices that are focused on results. 

I hope our paths will cross one day throughout this journey and we will find the chance to work together. Thank you for listening to my message and I am looking forward to connecting with you.